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September 07, 2006

Marmite Part II

Important information regarding my earlier post about Marmite.

No, really, it is important information. There are two possible classifications of such importance:

1) Blogger entirely cocks it up by not knowing what he’s talking about (no, that’s not new or important) then admits it (that might be new and or important).

2) Blogger actually does some real, you know, like, research.

My claim earlier, and the impetus for me to start planning CAMRM (The CAMpaign for Real Marmite) (believe me, it was going to be a real doozy, Pledgebank, consumer boycotts of Unilever foodstuffs, purchase of a standing room only gallows from that farmer chap, mass demonstrations in Parliament Square, overthrow of the regime and getting the right bastards up against the wall since the revolution had finally arrived) was that the glass jars of Marmite had been made runnier to accord with the thinner stuff in the new squeezy packaging.

Before I really started to do all of that I thought I’d better just check, make sure I wan’t being a complete (as opposed to my more normal, partial) lunatic. So I googled around and found the press officer for Unilever food bits in the UK.   

A Mr. Duncan Bogie.

Yes, I am absolutely certain that his schooldays were most interesting and enjoyable.

After a little bit of misunderstanding, he thinking I was talking about Bovril (now with its new miracle added ingredient, beef stock) I am able to tell you that that fine product is, in both the squeezy version and the glass jar version, of exactly the same viscosity.

I am also able to tell you that Marmite in the squeezy version and the glass jar version is NOT of the same viscosity. On a scale of one to six, where one is the most liquid, the squeezy version aims to be a two. The glass jar version is a three. The glass jar version has ALWAYS been aiming to be a three.

There may be slight differences between batches given slightly different feedstocks and a certain amount of blending goes on to get the two distinct versions. But, and this is the important point, there has been no change to the formulation of glass jar Marmite. We do not need CAMRM, fun as the revolution would have been, panic buying is not necessary and I apologise for misleading everyone.

A short note for overseas readers who might be slightly worried about all this attention being paid to something they have never heard of. Marmite is a specifically British foodstuff. Made from boiled yeast. With salt added. Yes, we really do consider it to be an important part of our island civilization: which is really all you need to know about British food.

September 7, 2006 in Food and Drink | Permalink


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But did you get a refund for your disgusting jar?

Tim adds: Unfotunately, no. Just a subject to blog about.

Posted by: Emily | Sep 7, 2006 9:47:19 AM

Sorry Tim, Marmite is simply an inferior imitation of Vegemite. Don't take my word for it, compare it for yourself.

Tim adds: Tsk, don’t think so. Marmite, 1902, Vegemite, 1923, "after war disrupted the import of yeast based extracts". Other way ’round matey.

Posted by: Forester | Sep 7, 2006 10:10:58 AM

Well that saves a stocking up trip planned for later this morning.

Posted by: The Englishman | Sep 7, 2006 10:39:42 AM

Marmite is a specifically British foodstuff

Made in S Africa, too. Slightly more "crunchy" though, oddly.

Posted by: yellerKat | Sep 7, 2006 11:20:00 AM

As is your beer, presumably?

Posted by: John Angliss | Sep 7, 2006 12:06:53 PM

"Slightly more "crunchy" though, oddly"

As a South African who has never eaten marmite purchased in Britain, "crunchy"
is a weird way of describing it, even if it is in quotes.

Posted by: stuart | Sep 7, 2006 12:17:10 PM

Well OK "granular" is probably the mot juste.

Mind you, it was an ancient jar at the dusty extremity of someone's cupboard, so it could've been age.

Posted by: yellerKat | Sep 7, 2006 12:46:55 PM

Slightly more "crunchy" though, oddly.

Perhaps they sell it there with the toast already attached?

Posted by: Tim Newman | Sep 7, 2006 1:21:58 PM

Well tfft.

I was worried I'd have to make my current 1lb jar last for ever.


Posted by: andrew duffin | Sep 7, 2006 3:23:52 PM

Phew, I was worried when I read the first post.

Marmite is not unknown beyond these shores, I found some in a supermarket in rural Indiana. They did have a display of british food though. Of course, Marmite took pride of place.

Posted by: Tristan | Sep 7, 2006 4:42:41 PM

I found some Vegimite in Asda yesterday. I was going to do a comparison once I had tried and realised that I liked Marmite. After tasting the Marmite though I realised I wasn't keen and so not best placed to offer an opinion.

Posted by: Andy | Sep 7, 2006 5:47:16 PM

Marmite is one of my favourite foods. I wouldn't recommend a switch to Vegemite.

One of the best and most surprising things about Marmite is that it doesn't taste of yeast, but is distinctly beefy.

Vegemite, for some reason, seems to feel the need to restore a yeasty flavour. Slightly pointless, and overdoing it, when taken with bread.

Posted by: Bob | Sep 7, 2006 9:08:15 PM

Might I add that the antipodaeans have a variety called Vegemite, less salted and possibly able to be described as Marmite Lite. It was once a staple accompaniment at table.

Posted by: james higham | Sep 8, 2006 7:47:16 AM

Marmite? But a pale immitation of the real thing -



Posted by: Chris harper | Sep 9, 2006 3:11:54 AM

Oddly the South African variety is kosher, while the UK stuff isn't. If you go into any shop in Golders Green and look at the jar, you will see it is made in SA.

Posted by: Stephen | Sep 12, 2006 9:53:32 PM

Why marmite made in UK isn't kosher is a mystery to me. It may be that some of the ingredients sourced by UK factory contain some non-kosher element.

Posted by: Ben Rafuel | Aug 11, 2008 10:29:02 PM

Just don't make Marmite halal and stamp it accordingly, or I will add it to my list of boycotted foodstuffs which includes the much touted halal stamped Vegemite.

I will never eat Vegemite again now that these PC muzzie arselickers at Kraft have soiled the jars with the islamonazi stamp.

I urge my fellow anti-creeping-jihadists to join me in this boycott of what used to be an Australian icon.

Posted by: Martin | May 10, 2010 3:27:00 PM