Our Food Supply

It seems that British consumers do want to know more about how our food is produced, but also don't want to know the grisly details:

British consumers increasingly take animal welfare into account in food purchases, but they don't want to know the gory details, a report said on Tuesday.    

"We are a nation of animal lovers and concerns over welfare standards are helping to shape the content of our shopping baskets," Julie Starck, senior consultant with international food and grocery research body IGD, said in a statement.

   

The IGD's report showed that 64 percent of consumers have considered animal welfare when buying food, although only 10 percent claimed they buy all higher welfare foods.    

The research found increased interest among consumers in the food they eat and how it was produced, a trend that also has sparked rising demand for organic and fairtrade products.

Given the way that most British food actually tastes surely it's better to know the smallest amount possible?