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June 04, 2007

The Olympic Logo

Here it is.

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Seb Coe says:

"It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world.

"It is an invitation to take part and be involved.

Leon says:

yes a little insanely CRAP!

I think Leon is being a little unkind.

It's meaningless, fractured, garish, expensive, over-designed and over-complicated.

A prefect representation of modern Britain.


June 4, 2007 in Sports | Permalink

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» Jagged Little Pill from Robert Sharp
Lord Coe says it was designed to appeal to young people. I can only assume he means the knife-weilding, feral youths we hear so much about, for the logo resembles nothing so much as a pile of broken glass. ... [Read More]

Tracked on Jun 4, 2007 6:28:20 PM

Comments

This looks like what happened after my dog ate three pieces of lego.

Posted by: lola | Jun 4, 2007 5:07:43 PM

Heh, you should have seen the original draft of that post, it would've given the Devils Kitchen a run for his money!

Posted by: leon | Jun 4, 2007 5:16:22 PM

Seb Coe wants to "...reach out to young people around the world."

Huh?

By being involved in a project that will suck in all the funds that might have been used to provide sporting facilities for them, and waste it on grandiose construction projects, backhanders for politicians, and lawyers' fees?

How very Nu-Lab.

Posted by: Andrew Duffin | Jun 4, 2007 5:27:27 PM

As someone said elsewhere: "It looks like Lisa Simpson giving a BJ."

Posted by: yellerKat | Jun 4, 2007 5:28:05 PM

Yeller, exactly, from the moment the likeness was pointed out to me I can't see anything else to it.

I also think it's pretty funny that this ASBO obsessed government chose a graffiti style design to inspire the nation's yoof.

Posted by: Magnusw | Jun 4, 2007 6:19:01 PM

Its crap. It shows the fact that we have a bunch of overpaid tofu eating twats to design this, who have the design accepted by our overpaid elected twats, oh and the twats in the quango's. Oh and the twat Seb Coe thinks its good, the twat.

Fuck me the emperors new clothes and then some. Total bollocks. That said it shows all that the UK is today.

Posted by: fidothedog | Jun 4, 2007 6:22:55 PM

"Yeller, exactly, from the moment the likeness was pointed out to me I can't see anything else to it."

Me too. All I can see in it now is Lisa Simpson and the "act". Once you see it, it's all you can see. This is going to be hilarious. Watch the media rip this to pieces.

Posted by: Kay Tie | Jun 4, 2007 7:33:28 PM

My eyes hurt. Maybe it's supposed to stun all participants, ensuring that the ones exposed adequately to it are the ones who win everything. At least *that* makes sense.

Posted by: neha | Jun 4, 2007 8:19:07 PM

It's a painting by Picasso, done during his "space invaders" phase.

Posted by: Tim Almond | Jun 4, 2007 8:36:47 PM

[It's meaningless, fractured, garish, expensive, over-designed and over-complicated.

A prefect representation of modern Britain.]

be careful Tim, I detect the early signs of "expat bore disease" setting in.

Tim adds: "Early signs"? Manifestations of the tertiary stage of the disease, surely?

Posted by: dsquared | Jun 5, 2007 8:21:07 AM

Seriously, though, what the hell is it?!

The thing at top left sort of looks like a numeral two. Is one of the blocks supposed to look a bit like the outline of the M25?

Am I supposed to squint at it like a stereogram?

Grief, never before have I seen a logo that needs an instruction manual.

Posted by: James Barlow | Jun 5, 2007 3:54:27 PM

It looks like a rough draft of someone's idea at the initial brainstorming session at the design agency - an idea that should have been rejected. It's embarrassing that this is the best they could come up with. They should have been fined £400K for this!

Posted by: mike | Jun 9, 2007 7:38:04 AM