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December 13, 2005

Ann Althouse and BlogAds.

Ann Althouse makes an interesting comment about BlogAds in the context of the Pajamas Media launch.

(By the way, my BlogAds are currently paying me at a rate of more than four times as much as Pajamas offered me to yoke myself to them for 18 months.)

There’s two things (I think) going on here. One is that her site has got more popular so her ads are worth more.

The other is a little more complex. Pretty much all of the Pajamas bloggers used to run BlogAds. They now, as a condition of being part of the system, do not. They run PJM ads (delivered using Doubleclick I think. As has been pointed out a number of times, the most likely ad serving technology to be blocked by filtering software. But that’s another matter.)

That’s 80 of the top traffic right wing blogs that a couple of weeks ago stopped taking BlogAds. But has there been a corresponding change, similar reduction, in the number of advertisers who want to use BlogAds? Certainly there is no evidence (as yet) that all of those advertisers are running off to join PJM.

One reason for this might be that the advertising guy in New York still hasn’t responded to an email I sent him a week ago. OK, maybe I didn’t sound all that serious about it but I do have a book to promote and the least he could do is come back with, if not a quote, at least ask for some further information?

So we have a huge reduction in the number of page views available for purchase (what? 400,000? 500,000? on a daily basis?) but a similar number of advertisers looking for page views.

The result? As you can see I’ve got more ads running than I ever have before (although that in part stems from the development of the UK BlogAds mini-network) and I’d expect that to be true of all of the blogs running BlogAds that didn’t join PJM.

In fact, until PJM do manage to tempt some of those advertisers over to their system I’d say right now is an excellent time to be raising your BlogAd rates.

December 13, 2005 in Weblogs | Permalink

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» Time to Raise the Rates? from The Politburo Diktat
Tim Worstall: Ann Althouse and BlogAds. That’s 80 of the top traffic right wing blogs that a couple of weeks ago stopped taking BlogAds. But has there been a corresponding change, similar reduction, in the number of advertisers who want to use Blo... [Read More]

Tracked on Dec 13, 2005 10:54:38 PM

» Will Pajamas Media Destroy BlogAds? from Inside Online Advertising
If you're a blogger and have been living under a rock (or you're not a blogger) then you haven't heard of Pajamas Media. I'll give you a quick rundown of what Pajamas Media "seems" to be attempting to do. I... [Read More]

Tracked on Dec 14, 2005 11:01:29 AM

» Will Pajamas Media Destroy BlogAds? from Inside Online Advertising
If you're a blogger and have been living under a rock (or you're not a blogger) then you haven't heard of Pajamas Media. I'll give you a quick rundown of what Pajamas Media "seems" to be attempting to do. I... [Read More]

Tracked on Dec 14, 2005 11:13:00 AM

» Will Pajamas Media Destroy BlogAds? from Inside Online Advertising
If you're a blogger and have been living under a rock (or you're not a blogger) then you haven't heard of Pajamas Media. I'll give you a quick rundown of what Pajamas Media "seems" to be attempting to do. I... [Read More]

Tracked on Dec 14, 2005 1:33:57 PM

» Will Pajamas Media Destroy BlogAds? from Inside Online Advertising
If you're a blogger and have been living under a rock (or you're not a blogger) then you haven't heard of Pajamas Media. I'll give you a quick rundown of what Pajamas Media "seems" to be attempting to do. I... [Read More]

Tracked on Dec 14, 2005 1:35:21 PM

Comments

They run PJM ads

Specifically they run:

1. House ads for PJM special features
2. Ads for charities which I bet are unpaid
3. "Stamps.com" ads that you can't click through if you aren't in the USA.

Posted by: dsquared | Dec 13, 2005 9:21:43 AM

...or keep them cheap to attract more, and THEN sock it to em.

Posted by: Bane | Dec 13, 2005 11:15:35 PM